Returns Optimization 101
Returns are one of the most complex and pervasive challenges in ecommerce. They cost you sales revenue, incur shipping and labor expenses, and can result in a negative customer experience if not managed properly. But with visibility into returns data and a structured approach, you can move the needle.
About This Course
Returns Optimization leverages returns data to enhance the shopper experience, improve operational efficiency, and ultimately grow your bottom line.
In this free course, you’ll learn the secrets to:
- Streamlining your returns workflow so you can save 40+ hours each week
- Drive exchanges and fewer refunds so you can keep more cash in your business and create a great shopper experience.
- Analyzing returns data to gather product insights so you can dramatically reduce your return rate.
- Enhance your ecommerce website using insights from returns so you can generate more sales and fewer returns in the future.
Lesson 1 is the Returns Optimization 101 Course Overview. In this lesson we’ll touch on the goals for the course, define Returns Optimization, go through an example from both the product and shopper perspective, and go over some related resources you can check out around Returns Optimization. Enjoy!
Lesson 2 is all about Designing Success. In this lesson we’ll recap what the term “Returns Optimization” means and show you how you can set yourself up for success by using specific, consistent, actionable, comprehensive, unique, and simple data. Enjoy!
Lesson 3 focuses on Streamlining Your Returns Workflow. In this lesson we’ll look at a common returns workflow and discuss visibility into returns, return statuses, operational efficiency, and touch on related resources you can use to learn more. Enjoy!
Lesson 4 defines what a return is. In this lesson we’ll look at a various misconceptions about returns and discuss the reality of these misconceptions. At the end of the lesson we provide some additional resources you can use to learn more about returns. Enjoy!
Lesson 5 centers around Shifting Away From Refunds. In this lesson we’ll take a look at some returns by type, provide valuable insights, and look into some ways to make your returns experience both trustworthy and simple. Enjoy!
The topic for lesson 6 revolves around Investigating Your Return Rate. In this lesson we’ll learn how to calculate our return rate and the reality of return rates. We’ll also look at product categories and variants as well as how customers fit into those areas. Enjoy!
In lesson 7 we’ll examine return reasons. This lesson includes information on proportions of returns by return reason, breaking down return reasons, and much more. Enjoy!
In lesson 8 we’ll show you how to navigate your return comments. This includes direct insights, the challenges of return comments, a powerful solution you can use, and finish off with some additional resources. Enjoy!
Lesson 9 teaches you how you can enhance your website. In this lesson we’ll look at information and fulfillment as well as information and fulfillment as it relates to returns. We’ll also look at information in ecommerce and how you can set yourself up for success. Enjoy!
Finally, in lesson 10 we’ll put everything we learned together and take a look at how you can start optimizing your returns process today. Thanks for watching!